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GSMA Mobile Media Metrics Mobile World Congress Seminar

The GSMA and comScore, in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK launched the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media reporting in the UK in the beginning of February. This...
17% - ights/Presentations-and-Whitepapers/2010/GSMA-Mobile-Media-Metrics-Mobile-World-Congress-Seminar

The Sad Plight of Small Businesses

comScore’s analysis of holiday shopping trends during the 2009 season was, in some ways, reassuring, with online sales during the November – December period growing 4% over a disastrous 2008 period.
20% - ights/Blog/The-Sad-Plight-of-Small-Businesses

comScore Releases January 2010 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In January 2010, Americans conducted 15.2 billion core searches, with Google Sites accounting...
26% - ights/Press-Releases/2010/2/comScore-Releases-January-2010-U.S.-Search-Engine-Rankings

comScore Announces Acquisition of ARSgroup

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has signed a definitive agreement to acquire the ARSgroup, a leading communications research agency specializing in the measurement of advertising persuasion...
26% - ights/Press-Releases/2010/2/comScore-Announces-Acquisition-of-ARSgroup

ePharma Summit 2010 and the Importance of Metrics

Recently, I had the pleasure to speak at the 2010 ePharma conference on how online direct-to-consumer marketing for pharma brands was driving increased treatment and adherence. It was a great opportunity as most of the leading marketing minds for the...
17% - ights/Blog/ePharma-Summit-2010-and-the-Importance-of-Metrics

comScore Reports U.S. E-Commerce Spending in Q4 2009 Reached $39 Billion, Up 3 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q4 2009 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $39 billion, up 3 percent versus year ago. Total retail e-commerce...
21% - ights/Press-Releases/2010/2/comScore-Reports-U.S.-E-Commerce-Spending-in-Q4-2009-Reached-39-Billion-Up-3-Percent-vs.-Year-Ago

comScore Releases 2009 U.S. Digital Year in Review

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The comScore 2009 U.S. Digital Year in Review. The complimentary report recaps key trends in U.S. digital media landscape, including e-commerce, search, online video,...
17% - ights/Press-Releases/2010/2/comScore-Releases-2009-U.S.-Digital-Year-in-Review

comScore Reports December 2009 U.S. Mobile Subscriber Market Share

comScore released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry over the three month period between September and December 2009. The report ranked the leading mobile original equipment manufacturers (OEMs)...
14% - ights/Press-Releases/2010/2/comScore-Reports-December-2009-U.S.-Mobile-Subscriber-Market-Share

The 2009 U.S. Digital Year in Review

comScore presents the 2009 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories...
14% - ights/Presentations-and-Whitepapers/2010/The-2009-U.S.-Digital-Year-in-Review

comScore 2010 Super Bowl Pre-Game Survey Reveals Fan Predictions and Importance of Internet on Game Day

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl pre-game survey. The survey of 1,065 U.S. Internet users conducted from February 2-4, 2010 revealed several interesting insights into...
16% - ights/Press-Releases/2010/2/comScore-2010-Super-Bowl-Pre-Game-Survey-Reveals-Fan-Predictions-and-Importance-of-Internet-on-Game-Day