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Omniture and comScore Announce Strategic Partner Relationship

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a strategic partner relationship to deliver a unified digital audience...
35% - ights/Press-Releases/2009/9/Omniture-and-comScore-Announce-Strategic-Partner-Relationship

A Recession is a Terrible Thing to Waste

As occurred at the Davos World Economic Forum conference earlier this year, the global economic crisis was a pervasive subject at last week’s “Summer Davos” meeting in Dalian, China. I was asked to share my thoughts on what companies like comScore can...
18% - ights/Blog/A-Recession-is-a-Terrible-Thing-to-Waste

Online Gaming Audience in Japan Jumps 28 Percent

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of online gaming in Japan finding that the gamer population is growing rapidly, surging 28 percent over the past year to 16.5 million visitors in July 2009,...
14% - ights/Press-Releases/2009/9/Online-Gaming-Audience-in-Japan-Jumps-28-Percent

comScore Announces Promotion of Gregory Dale to Chief Operating Officer

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced the promotion of Gregory Dale to Chief Operating Officer. In this new role, Mr. Dale will oversee comScore’s operating activities, including the company’s Product Management,...
14% - ights/Press-Releases/2009/9/comScore-Announces-Promotion-of-Gregory-Dale-to-Chief-Operating-Officer

Should We Really be Optimizing for Clicks?

A preview of: "The Click Remains Irrelevant: 'Natural Born Clickers' Return". In this case study, Gian Fulgoni reviews an analysis of the click vs. non-click consumer as well as a framework for how to best measure the total impact of display advertising,...
19% - ights/Presentations-and-Whitepapers/2009/Should-We-Really-be-Optimizing-for-Clicks

The Revenge of Neglected Brands

Many small brands are never advertised on TV and do not get to experience the glamour and rewards of brand advertising. Often, the reason is the unattractive economics of trying to reach a low incidence buyer base. For instance, in a product category...
16% - ights/Blog/The-Revenge-of-Neglected-Brands

The Click Remains Irrelevant: 'Natural Born Clickers′ Return

"The Click Remains Irrelevant: 'Natural Born Clickers′ Return" was presented by comScore Chairman Gian Fulgoni on September 14, 2009, at the iMedia Summit in Coronado, CA.
15% - ights/Presentations-and-Whitepapers/2009/The-Click-Remains-Irrelevant

Google Shows Strength in Indian and Brazilian Internet Landscapes

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released a study focusing on Google’s strong relative position in the two emerging Internet markets of India and Brazil. As background, Google Sites ranked as the most visited...
20% - ights/Press-Releases/2009/9/Google-Shows-Strength-in-Indian-and-Brazilian-Internet-Landscapes

LinkedIn and the Value of Social Media in a Tight Job Market


19% - ights/Blog/LinkedIn-and-the-Value-of-Social-Media-in-a-Tight-Job-Market

Magid Abraham at WEF Meeting of New Champions

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Dr. Magid M. Abraham, President, CEO and co-founder of comScore, will speak at the World Economic Forum’s Annual Meeting of the New Champions held in Dalian,...
18% - ights/Press-Releases/2009/9/Magid-Abraham-at-WEF-Meeting-of-New-Champions