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Have the signal loss challenges of the future already arrived

It feels like just yesterday Google announced their plan to phase out the third-party cookie and sent the entire advertising industry into a tailspin.
99% - ights/Blog/Have-the-signal-loss-challenges-of-the-future-already-arrived

Its time to divest from the misinformation ecosystem

As we enter a new year with an evolving media environment and huge political ramifications at play, it has become increasingly risky for advertisers to align safely within reliable news content. Online misinformation has moved beyond that of being...
99% - ights/Blog/Its-time-to-divest-from-the-misinformation-ecosystem

Impact of COVID-19 on Digital Media Consumption in APAC

The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers’ behaviour. The APAC Client Insights team analysed the most recent data and here are some updates on the shifting digital consumption trends in Hong...
99% - ights/Blog/Impact-of-COVID-19-on-Digital-Media-Consumption-in-APAC

Comscore Reports Second Quarter 2023 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended June 30, 2023.
99% - ights/Press-Releases/2023/8/Comscore-Reports-Second-Quarter-2023-Results

Comscore NFL TV Ratings Highlight Importance of Political Affiliation in 2020

Sports has returned with a force in recent weeks, and with all of the controversy in the media around the debates, the election, political activism by professional athletes and more, advertisers are watching closely to see whether the ongoing COVID-19...
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Comscore Reports Surging Levels of In-Home Data Usage

New research from Comscore shows how in-home data usage has jumped as millions more people work from home and at least 70 percent of American schools have shut down amid the COVID-19 pandemic.
99% - ights/Press-Releases/2020/3/Comscore-Reports-Surging-Levels-of-In-Home-Data-Usage

Navigating the New Normal How Comscore is Helping Agencies Adjust to Rapidly Changing Media Consumption

As the world adapts to the ongoing COVID-19 public health measures, consumers are making significant changes to the way they interact with content and advertising across platforms. The millions of Americans remaining indoors – in many cases in households...
99% - ights/Blog/Navigating-the-New-Normal-How-Comscore-is-Helping-Agencies-Adjust-to-Rapidly-Changing-Media-Consumption

Travel Categories Continue to Highlight Major Downturn During Pandemic

As the COVID-19 pandemic took hold of the globe these past weeks, we’ve continued to see the downturn in visitation to travel sites. With society still adhering to social distancing guidelines, consumers continue to avoid unnecessary travel and visitation...
99% - ights/Blog/Travel-Categories-Continue-to-Highlight-Major-Downturn-During-Pandemic

Consumer Interest in Travel Categories Remains Significantly Lower

The latest insights from Comscore shows that consumers are seemingly still not ready to think about travel plans amid the ongoing COVID-19 pandemic. The continuing depressed visitation volume has also translated to a downward trend in consumer spending...
99% - ights/Press-Releases/2020/4/Consumer-Interest-in-Travel-Categories-Remains-Significantly-Lower

COVID-19 and its Continued Impact on the Auto Industry

As we enter the second month of stay-at-home measures, the U.S. economy continues to reel. The automotive industry in particular has been hit hard, with Comscore data showing a 25 percent decline in new vehicle demand year-over-year as of mid-March 2020....
99% - ights/Blog/COVID-19-and-its-Continued-Impact-on-the-Auto-Industry