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Video Consumption via Smartphone is Increasing Rapidly in EU5 Countries

The video landscape in Europe is changing. The percentage of EU5 (Spain, Germany, Italy, France and UK) smartphone users that watched a video or TV via their device, at least once in a month, has increased 112 percent over the past year to 52.8 million...
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In France Internet Users Spent Over 4 Hours on Social Networking Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the French social networking sector for December 2010, using the comScore Media Metrix service. The data revealed that in France, 37.8 million internet...
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TV Audience Optimization

Discover the value of TV programs and ad content with custom analyses of dynamic viewing.
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Google Ranks as Top Video Property in Spain

Google Sites maintain their leadship in the Spanish online video market driven by the increasing popularity of YouTube.com with 16.9 million unique video viewers, followed by VEVO with 4.4 million viewers and Facebook.com with over 4 million viewers. The...
0% - ights/Infographics/Google-Ranks-as-Top-Video-Property-in-Spain

Social is Key to the Online UK Ad Landscape

In the UK, Facebook.com carried more display ad impressions than any other online publisher during January 2012, with more than 17 billion display ad impressions, representing 24.0 percent market share. Yahoo! Sites ranked second with over 4 billion impressions...
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Apps Account for 4 in every 5 US Mobile Media Minutes

Today comScore announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service.
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5 Years Later A Look Back at the Rise of the iPhone

Today marks the 5 year anniversary of the first iPhone release, an important milestone not only for Apple but for the entire mobile industry.
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iPhone 5 Release Drives More than 6 Million Searches on Day of Announcement

The iPhone 5 announcement caused a flurry of online search activity as Apple once again proved its expertise in pulling off product launches recognized in the mainstream. On September 12, 3 million people in the U.S. conducted searches on the term “iPhone...
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Market-Level Campaign Measurement

CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
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The Almost 8 Billion Day Cyber Monday Sets Another Digital Commerce Record

The holiday spending season is upon us, and consumers are increasingly taking to their digital devices to do their holiday shopping. Comscore tracks digital spending (desktop and mobile) on three key spending days: Thanksgiving, Black Friday, and Cyber...
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