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Majority of Smartphone Owners in Japan are Males under the Age of 35

comScore Japan KK, a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest report on smartphone users in Japan from its comScore MobiLens service. The report found that males made...
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Measurement of Online Advertising ROI: The 100% Solution

For me, the quote sums up the challenge. While it’s alluring to believe that there is one simple, easily-obtainable metric that will accurately and reliably predict advertising success, I believe this is a siren’s song. And, I suspect that most experienced...
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Super Bowl XLII Set to Break Online Records in the U.K.

In October 2007, the NFL history books were re-written, as the first ever regular season game to be played outside the U.S. was staged on the hallowed Wembley turf in London.
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Tumblr Defies its Name as User Growth Accelerates

With so much attention given to social networking goliath Facebook, along with strong secondary players in the market like Twitter and Linkedin (and now Google+), it’s no wonder that scrappy upstart Tumblr often gets overlooked. But recent comScore data...
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Smartphone Adoption Continues to Grow in Japan

comScore Japan KK, a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights into mobile usage in Japan from its comScore MobiLens product. The report found that Japanese users...
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A Day in Boston at the Internet Retailer Conference

Last week, I spoke at the fifth annual Internet Retailer Conference & Exhibition in Boston. In spite of the continued uncertainty of the economy and the retail market, the conference, which ended Thursday, attracted more than 5,000 attendees and 368 exhibitors....
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2013 Canada Digital Future in Focus

comScore presents the 2013 Canada Digital Future in Focus, its annual report on how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these...
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Beckham in the States: From the Cosmos to the Galaxy

Hello, my name is Jamie Gavin, and I am the newest member of the comScore marketing and communications team based in our London office. As an Englishman, I am obviously a MASSIVE football (no, NOT soccer!) fan, and what better time to make the trip across...
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UK Digital Market Overview January 2014

Your monthly snapshot of UK digital audience trends. Month on month, the Total Digital Population and PC figures remain stable, but online video increased by +1.2% (37.5m) and mobile grew slightly (+0.7%) to 34m unique users.
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Smartphone Usage Has Doubled in the Past Three Years

Here’s a fun exercise: Go outside, walk to any public place and observe the people around you. No matter where you go, you’re bound to see countless people glued to their smartphones. If it feels like this is the case even more so now than it was a few...
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