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We need to talk about holidays

Tourism contributes over 10% of Europe’s GDP and is responsible for the employment of over one in ten workers in the region, according to the estimates from the European Travel Commission. A lot hangs in the balance for this industry, which generates...
99% - ights/Blog/We-need-to-talk-about-holidays

Monetization Opportunities for Publishers

It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
99% - ights/Blog/Monetization-Opportunities-for-Publishers

The Reports of My Death Have Been Greatly Exaggerated

Over the past few years, the non-luxury sedan market has faded into oblivion as new vehicle shoppers focus on SUVs. We took a look at Comscore new vehicle data, to showcase why this market will survive and buyers overall preferences when it comes to smaller...
99% - ights/Blog/The-Reports-of-My-Death-Have-Been-Greatly-Exaggerated

COVID-19 and European retail how consumers are getting ready for the summer


99% - ights/Blog/COVID-19-and-European-retail-how-consumers-are-getting-ready-for-the-summer

In Uncertain Times People Turn to Local News

It was just months ago that news of the novel coronavirus, COVID-19, came to light. While many national-centric news outlets warned that COVID-19 would eventually spread in America, that prediction has now become reality in our local communities. Although...
99% - ights/Blog/In-Uncertain-Times-People-Turn-to-Local-News

Consumers Seek Financial Education During Coronavirus Uncertainty

COVID-19, the global pandemic necessitating, among other things, restrictions on global movement and trade, has led to a level of market volatility not observed from previous health-related outbreaks. During this period, U.S. consumers have reacted in...
99% - ights/Blog/Consumers-Seek-Financial-Education-During-Coronavirus-Uncertainty

The coronavirus pandemic and future consumer demand


99% - ights/Blog/The-coronavirus-pandemic-and-future-consumer-demand

Revisited Media Consumption during the Coronavirus Pandemic

We have seen unprecedented activity and intriguing patterns in media consumption throughout the current pandemic. As this global pandemic has changed how consumers connect with news, entertainment and more, our data have begun to reveal what consumer...
99% - ights/Blog/Revisited-Media-Consumption-during-the-Coronavirus-Pandemic

The Superhero and the 2020 Nissan Sentra

The 2020 Nissan Sentra went on sale earlier this year in March when Nissan launched it with an ad featuring actress Brie Larson, more popularly known on the screen as Captain Marvel. The ad had an empowering “no compromises” theme, but it was not too...
99% - ights/Blog/The-Superhero-and-the-2020-Nissan-Sentra

6 Key insights on digital consumption trends across the Asia Pacific Region

The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers’ behavior. The APAC Client Insights team at Comscore has analysed the most recent data and here are some updates on the shifting digital consumption...
99% - ights/Blog/6-Key-insights-on-digital-consumption-trends-across-the-Asia-Pacific-Region