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INTERACT Latinoamérica

La reunión anual de los líderes de opinión del mundo digital, INTERACT, aterriza por primera vez en Latinoamérica reuniendo a los principales referentes del marketing, líderes innovadores de la alta dirección, investigadores y profesionales de la industria...
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India’s Online Financial Landscape Report

The online financial landscape in India reaches 396 million unique visitors, and time spent on these entities has shot up by 237% in the last four years.
0% - ights/Presentations-and-Whitepapers/2024/Online-Financial-Landscape-Report-India

Online Pinboards – Is this the new way to Facebook?

With news this week that Facebook is beginning to roll out its new Timeline feature, it reminds us that so much of what’s captured on the world’s most popular social networking site are our fondest memories. And if you look at your newsfeed in any given...
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Top Social Networking Sites in Latin America

Facebook.com is a strong leader in the Latin American social networking market reaching more than 91 million visitors in June, up 52 percent in the past year. The Facebook.com audience was nearly three times the size of the next largest site, Windows...
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The Future of Measurement in a Cookieless World

In an increasingly data privacy-driven world, marketers are being challenged to ensure the success of their advertising campaigns, while respecting consumers' privacy and maintaining their trust. As a result, many companies are now planning to go “cookieless”...
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Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement

Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning advertisers need to be able to find their consumers at the...
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Las 5 aplicaciones de m-commerce que más rápido han crecido en España

En agosto de 2022, más de 33 millones de personas utilizaron al menos una aplicación móvil con e-commerce en España. Ampliamos este dato, para ver el crecimiento de estas aplicaciones a nivel individual y cuáles destacan entre todas ellas. La aplicación...
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Next-Generation Strategies for Advertising to Millennials

The Millennial generation’s massive size and strong purchasing power, estimated to be $170 billion per year, makes them a valuable segment of the population for marketers to target. But given some of the unique characteristics of this generation, having...
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Facebook Surpasses 100 Million U.S. Visitors in November!

comScore just released its November 2009 Media Metrix data, which shows an important milestone being reached by a very popular social networking site. For the first time in its history, Facebook.com surpassed 100 million monthly U.S. visitors joining...
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Fast Money: Digital Wallets & Payments 2012

This comScore report on digital wallets and payments seeks to determine where the strongest opportunity exists in this space by examining the drivers of digital wallet adoption and usage preferences. By leveraging available online marketing materials,...
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