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Using Advanced Audiences to Drive Automotive Wins

How Pursuit TV garnered superior reach, consistent engagement, and incremental viewership with niche automotive intenders to win big over network competitor using Comscore Advanced Audiences™.
99% - ights/Videos/Interview/Using-Advanced-Audiences-to-Drive-Automotive-Wins

The State of Social & Branded Content 2020

In a world still grappling with COVID-19, a shuttered sports world, retail wrestling to reopen safely, we have seen a rise in the theme "We'll get through this together" recently.
99% - ights/Presentations-and-Whitepapers/2020/The-State-of-Social-Branded-Content-2020

Comscore to Present at the Needham Annual Growth Conference

Comscore (Nasdaq: SCOR) today announced that its executive leadership will participate in the 25th Annual Needham Growth Conference.
99% - ights/Press-Releases/2023/1/Comscore-to-Present-at-the-Needham-Annual-Growth-Conference

Comscore at the 15th Annual Gabelli Media and Entertainment Symposium

Comscore (Nasdaq: SCOR) today announced that Chief Executive Officer Jon Carpenter will participate in Gabelli’s 15th Annual Media & Entertainment Symposium.
99% - ights/Press-Releases/2023/5/Comscore-at-the-15th-Annual-Gabelli-Media-and-Entertainment-Symposium

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID Based Audience Targeting

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting
99% - ights/Press-Releases/2023/10/Cadent-Adds-Proximic-by-Comscore-to-Cadent-Aperture-Platform-for-Enhanced-ID-Based-Audience-Targeting

Political TV Ad Exposure Targeting

New segments available exclusive to The Trade Desk users help political advertisers drive incremental reach over linear through digital channels including CTV.
99% - ights/Presentations-and-Whitepapers/2023/Political-TV-Ad-Exposure-Targeting

Survive the ‘Cookiepocalypse’. Stay ahead of the game

Download the full presentation by Comscore’s Rachel Gantz and get your survival checklist for staying ahead of the game in a cookie-free world
99% - ights/Presentations-and-Whitepapers/2021/Survive-the-Cookiepocalypse

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting.
99% - ights/Presentations-and-Whitepapers/2022/Privacy-Forward-Programmatic-Audience-Targeting

Comscore and IHS Markit Partner to Produce Cookie-free Audience Segments

Comscore is excited to announce that in partnership with IHS Markit, a world leader in critical information, analytics and solutions, it has released programmatic cookie-free audience targets for in-market auto shoppers that outperform their competitors’...
99% - ights/Press-Releases/2021/12/Comscore-and-IHS-Markit-Partner-to-Produce-Cookie-free-Audience-Segments

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
99% - ights/Blog/Why-you-need-a-hybrid-targeting-strategy