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Half of UK Smartphones Run on Android

In the UK, Android has increased its OS market share by 19 percent from 42 percent share of the market in May 2012 to 50 percent in the three month average ending May 2013. Apple’s market share amongst the 33.1 million UK smartphone owners has remained...
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Mobile Metrix Reveals the UKs Top Smartphone and Tablet Destinations

With the launch of comScore Mobile Metrix in the UK, comScore is able to report unduplicated audience sizes across app and browser usage, providing a comprehensive view of mobile audience reach on smartphone and tablet devices.
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The UK Goes Mobile

The UK Goes Mobile - The introduction of mobile devices has completely changed the digital landscape, more than we could have predicted a few years back. Over 72% of the 47 million large UK digital audience access the internet via more than one device,...
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Half of Millennial Netflix Viewers Stream Video on Mobile

Time and time and time again, Millennials have been shown to exhibit a unique set of digital habits which is sharply distinct from that of the rest of the digital population. In particular, this 18-34 year old demographic tends to be much more mobile-heavy...
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Top 10 Estatisticas que Mostram como Economia Política Mobile Entretenimento podem Modificar o Consumo de Internet no Brasil

While it is perhaps not surprising that Brazil is the 1st largest internet population in Latin America with 84 million Unique Visitors per month, the use of the Internet in Brazil is being impacted for many different local changes which are, in many ways,...
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25-34 Year-Olds are the Heaviest Mobile App Users in US

The youngest users don’t always engage more on digital platforms. According to comScore Mobile Metrix data, those between the ages of 25-34 spend more time on mobile apps than any other age segment examined – slightly edging out the younger 18-24 year-old...
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France vs Germany How Online Users Engage with Platforms every Month

Insights gained from MMX® Multi-Platform show that while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts...
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Top Properties in Mexico for October 2014

October 2014 Data for Mexico revealed that Yahoo Sites and Terra - Telefonica had an important increase in terms of Total Unique Visitors leading them to attain the second and tenth place respectively in the Top 10 Properties in Mexico. In September...
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From the Page to the Screen

From the Page to the Screen
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Devices and Demographics How Dutch women shop online

Online has become the jewel in the crown for even many bricks and mortar retailers. The category demonstrates an incredibly diverse mix of digital behaviours that can be analysed by demographics and device preferences, allowing players in this market...
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