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CTV na América Latina Hábitos de consumo e atitude em relação à publicidade

Atualmente, 41% população digital da América Latina é espectador de TV Conectada, o que significa aproximadamente 150 MM de pessoas que assistem aos conteúdos em diversos dispositivos de streaming, smart TV e console de videogame. Assim, sendo uma tendência...
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Connected TV en Uruguay

Comscore en colaboración con IAB Uruguay, Colombia, México, Perú, Chile y Argentina libera una infografía sobre su más reciente estudio de Connected TV, OTT y Addressable Advertising donde resume las precepciones frente a los diversos tipos de publicidad,...
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Datos expres Torneo Masters

Todo un hole-in-one en redes sociales: el Masters® 2023 ha superado a la pasada edición con un 5% más de interacciones y un 48% más de vis ualizaci ones de vídeo. En esta infografía, repasamos el engagement que el torneo Masters® ha generado en las redes...
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O filme Barbie viralizou E você pode ter ajudado

The first live-action Barbie movie is coming to the silver screen in July 2023.
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A Championship Week for the Hartford New Haven CT Market

It was a big week for Connecticut sports fans in the Hartford-New Haven, CT market as the UConn Huskies won their fifth men’s national title and brought an end to another year of the NCAA College Basketball Tournament.
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The Super Mario Bros Movie Powers Up Audiences at the Box Office on Digital Platforms

In terms of top-grossing Wednesday openers, the month of April has never been a super place to launch a movie. That is, until now with The Super Mario Bros. Movie.
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Local Market Preview Hartford New Haven CT

It was a big week for Connecticut sports fans as the UConn Huskies won their fifth men’s national title and brought an end to another year of the NCAA College Basketball Tournament.
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Fast Facts 2023 Masters Tournament

A social media hole-in-one: the 2023 Masters® Tournament scored 5% more total actions and 48% more video views than last year.
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Connected TV en Argentina

Comscore en colaboración con IAB Argentina libera una infografía sobre su más reciente estudio de Connected TV, OTT y Addressable Advertising con datos locales.
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The Madness Slows Down and Spring Baseball is Back in San Diego CA

San Diego State University's national semifinal victory over Florida Atlantic University in the Final Four made for an electrifying weekend for both the students and residents of San Diego.
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