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So Long 2020 We Are Not Sorry to See You Go

At the beginning of 2020, no one could have predicted the year ahead. From the pandemic to social justice issues to the political season and increased consumer privacy protection concerns, businesses have been impacted by wave after wave of changes and...
99% - ights/Blog/So-Long-2020-We-Are-Not-Sorry-to-See-You-Go

Comscore Reports Employment Inducement Grant under Nasdaq Listing Rules

Comscore reported an employment inducement grant made to Jon Carpenter, who joined the company as Chief Financial Officer on November 29, 2021.
99% - ights/Press-Releases/2021/12/Comscore-Reports-Employment-Inducement-Grant-under-Nasdaq-Listing-Rules

Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch of Predictive Audiences

With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right audiences at scale. Comscore Predictive Audiences is the industry’s first privacy-forward targeting...
99% - ights/Blog/Comscore-and-IRI-Partner-to-Reinvent-Contextual-Targeting-with-the-Launch-of-Predictive-Audiences

The Potential of Digital Advertising Strategies amid GDPR

So far, the year 2018 has seen the fight against the overall lack of transparency, invalid traffic and concerns around brand safety continue. However, these issues have somewhat been overshadowed by the General Data Protection Regulation (GDPR) in the...
99% - ights/Blog/The-Potential-of-Digital-Advertising-Strategies-amid-GDPR

Branded Content, de publicidad artesanal a publicidad optimizada

La alianza estratégica basada en Branded Content entre uno de los diarios más importantes de México, El Universal, y la marca de lujo y alta tecnología en automóviles, Mercedes-Benz permitió sintetizar toda la información de la acción de Mercedes-Benz...
99% - ights/Blog/Branded-Content-de-publicidad-artesanal-a-publicidad-optimizada

Understanding online behaviour of women and Branded Content

Learn how to maximise the effectiveness of marketing campaigns and ROIs through understanding the online behaviour of Women and Branded Content.
99% - ights/Presentations-and-Whitepapers/2019/Understanding-online-behaviour-of-women-and-Branded-Content

How Pursuit Channel Drove Automotive Win with Comscore TV

This webinar features Gordon Jones and Lisa Casparian presenting an automotive case study with Pursuit Channel.
99% - ights/Videos/Interview/How-Pursuit-Channel-Drove-Automotive-Win-with-Comscore-TV

US TV Viewing Is Increasing During Coronavirus Pandemic

Americans are staying home and turning to their televisions as a core source of news, information and entertainment. We identify several TV viewing trends to watch.
99% - ights/Blog/US-TV-Viewing-Is-Increasing-During-Coronavirus-Pandemic

The Impact of COVID-19 on the Auto Industry

As the world continues to confront the Coronavirus pandemic, the auto industry is preparing for a disruption in its business, with manufacturers already announcing plant shutdowns.
99% - ights/Press-Releases/2020/3/The-Impact-of-COVID-19-on-the-Auto-Industry

Comscore Sees Notable Rise in Streaming Usage

The latest research from Comscore finds that OTT streaming has significantly increased across Connected TVs and streaming boxes/sticks in recent weeks. The higher utilization rates are the latest example of how media consumption shifts are rapidly occurring...
99% - ights/Press-Releases/2020/3/Comscore-Sees-Notable-Rise-in-Streaming-Usage