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Caminando hacia una medición de audiencia integral
@RTVE ha tenido en el último mes de noviembre más de 49 Millones de vídeos vistos en TikTok, 31 Millones en YouTube y más de 1,1 millones de interacciones en el entorno Meta. ¿Podemos conformarnos con medir la audiencia de RTVE en sus plataformas propias?...
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ights/Blog/Caminando-hacia-una-medicion-de-audiencia-integral
2022 FIFA World Cup the sponsors hitting the back of the net
As we near the final stages of the tournament, we look at how the sponsors are faring.
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ights/Blog/2022-FIFA-World-Cup-the-sponsors-hitting-the-back-of-the-net
Comscore Releases Rankings for Digital and General News in Social Media
Comscore, Inc.(NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media, today released the top properties by audience size and engagement (average minutes per user),and General News social engagement (cross-platform actions) in...
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ights/Press-Releases/2022/12/Comscore-Releases-Rankings-for-Digital-and-General-News-in-Social-Media
Retail tis the season of the bargain hunter
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ights/Infographics/Retail-tis-the-season-of-the-bargain-hunter
Adform Rolls-Out Comscore Predictive Audiences Globally
Adform, the leading global independent advertising platform, and Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expanded partnership, bringing Comscore Predictive Audiences to Adform’s...
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ights/Press-Releases/2022/12/Adform-Rolls-Out-Comscore-Predictive-Audiences-Globally
2022 Year in Review Music Industry
Music is a big deal every year, but 2022 had some unique conditions that made it an especially interesting industry to watch.
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ights/Blog/2022-Year-in-Review-Music-Industry
Argentina vs México
¿Cómo se vivió la rivalidad entre países en Social Media? En esta pequeña cápsula de contenido resumimos algunos datos destacables durante el partido del Mundial de Fútbol Catar 2022.
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ights/Infographics/Argentina-vs-Mexico
Conversaciones polémicas entorno a Catar
Hubo varios temas negativos que se encontraron entre los comentarios más mencionados en América Latina con respecto a la sede del Mundial de Fútbol 2022: Catar. Entre ellos, la violación de los derechos humanos y las prohibiciones que el país establece....
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ights/Infographics/Conversaciones-polemicas-entorno-a-Catar
Trends In Food And Grocery Delivery
The line between Food and Grocery delivery is blurring as the top third-party Food Delivery merchants add groceries and convenience stores to their delivery services.
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ights/Blog/Trends-In-Food-And-Grocery-Delivery
Insights Social Copa do Mundo e estreia do Brasil
Enquanto Richarlison desponta como estrela e mostra o poder da influência dos atletas, marcas como Budweiser, Itaú, Magalu e Vivo engajam fortemente com o público ... estes e outros são os resultados nas mídias sociais relativos à Copa do Mundo 2022 em...
99% -
ights/Infographics/Insights-Social-Copa-do-Mundo-e-estreia-do-Brasil
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