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State of Gaming Webinar

Comscore’s 2020 State of Gaming webinar helps advertisers and their agencies understand the behaviors, sentiment, attitudes, and preferences of today’s desktop, mobile, and console gaming audiences.
99% - ights/Presentations-and-Whitepapers/2020/State-of-Gaming-Webinar

Comscore and MediaMath Partner to Launch Connected TV and Livestreaming Programmatic Contextual Targeting

Comscore and MediaMath today announced they have partnered to launch a connected TV (CTV) and video contextual targeting solution for the open exchange programmatic landscape available now globally in MediaMath’s demand-side platform.
99% - ights/Press-Releases/2020/12/Comscore-and-MediaMath-Partner-to-Launch-Connected-TV-and-Livestreaming-Programmatic-Contextual-Targeting

Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected TV Mobile and Desktop

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, recently announced that they have partnered...
99% - ights/Press-Releases/2021/2/Comscore-and-MediaMath-Partner-in-LATAM-to-Launch-Programmatic-Contextual-Targeting-for-Connected-TV-Mobile-and-Desktop

Comscore Teams with Experian InfoSum and LiveRamp

With privacy guidelines changing constantly, marketers are getting ahead of the shifting digital identity landscape and seeking solutions that allow them to continue to reach the right audiences without interruption – while also incorporating their own...
99% - ights/Press-Releases/2021/7/Comscore-Teams-with-Experian-InfoSum-and-LiveRamp

Consumers Are Trying New Brands; Time to Double Down on Branded Conte

The face of advertising is changing and 2020 is accelerating these changes in ways that I believe are not a fad but a true, significant shift in the way you, the advertisers, should be thinking about your go to market plans – and why social should be...
99% - ights/Blog/Consumers-Are-Trying-New-Brands-Time-to-Double-Down-on-Branded-Conte

Comscore Captures Remarkable Shifts in Esports Gaming and Livestreaming Behaviors

In 2020, there have been remarkable shifts in esports, gaming and livestreaming behaviors. That is why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to release its in-depth 2020...
99% - ights/Press-Releases/2020/7/Comscore-Captures-Remarkable-Shifts-in-Esports-Gaming-and-Livestreaming-Behaviors

Consumer Trends Highlight a Positive Shift for Several Travel Categories

Comscore has been following the weekly trends in online travel category visitation and engagement as the coronavirus pandemic altered the global travel landscape. After the initial steep decline in travel site visitation during the week of March 16, 2020,...
99% - ights/Blog/Consumer-Trends-Highlight-a-Positive-Shift-for-Several-Travel-Categories

Comscore Releases 2020 State of OTT Report

The over-the-top (OTT) landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the effect of the COVID-19 pandemic on consumer behavior. Amidst this evolving landscape, Comscore (Nasdaq: SCOR), a trusted...
99% - ights/Press-Releases/2020/6/Comscore-Releases-2020-State-of-OTT-Report

Comscore Finds Increased Consumer Interest in Brokerage and Investment Accounts

Amidst stock market volatility and uncertainty during the COVID-19 pandemic, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows consumer interest in brokerage and investment...
99% - ights/Press-Releases/2020/6/Comscore-Finds-Increased-Consumer-Interest-in-Brokerage-and-Investment-Accounts

Continuing Surge in Daytime Television Viewing

New insights from Comscore reveal the extent to which U.S. households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the COVID-19 pandemic.
99% - ights/Press-Releases/2020/3/Continuing-Surge-in-Daytime-Television-Viewing