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Comscore Research Shows Increased Consumer Interest in Online Vehicle Shopping and At-Home Delivery

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, finds a modest recovery in the automotive industry is ongoing, as market shoppers and sales continue to rise and automakers launch...
99% - ights/Press-Releases/2020/6/Comscore-Research-Shows-Increased-Consumer-Interest-in-Online-Vehicle-Shopping-and-At-Home-Delivery

What does a new normal look like for automotive?

As various states trial-run reopening sections of public life, we are watching to see how auto consumers shift their behaviors and how brands adapt to meet them as we all reestablish new habits and norms.
99% - ights/Blog/What-does-a-new-normal-look-like-for-automotive

Greater Employee Engagement and Satisfaction

A recent employee survey found notably higher levels of employee engagement, which correlates with reduced attrition. The survey is the most recent gauge of employee sentiment since the November 2019 appointment of Bill Livek as CEO.
99% - ights/Press-Releases/2020/8/Greater-Employee-Engagement-and-Satisfaction

As millions stay home home furnishing sites see record spend and visitation

As millions of consumers are buying new homes and renovating their current homes during the COVID-19 pandemic, the retail home furnishings category has seen tremendous growth in both site traffic and spend.
99% - ights/Blog/As-millions-stay-home-home-furnishing-sites-see-record-spend-and-visitation

Are Consumers Traveling Again for Good

The past 19 months have been tumultuous for everyone, including those involved in the travel industry. With national and state governments instituting strong preventative measures to combat the spread of COVID-19, domestic and global travel came to a...
99% - ights/Blog/Are-Consumers-Traveling-Again-for-Good

Making the Right Bets When It Comes to Programmatic

Proximic by Comsore is officially one! I remember fondly my children's first birthdays. We threw them each a big party, but the parties were really for the adults - a celebration of surviving the sleepless nights and perpetual anxiety in that first year,...
99% - ights/Blog/Making-the-Right-Bets-When-It-Comes-to-Programmatic

In-Home Data Usage Increases During Coronavirus Pandemic

With millions more people working from home and at least 70 percent of American schools shutting down amidst the COVID-19 pandemic, in-home data usage is – unsurprisingly – on the rise.
99% - ights/Blog/In-Home-Data-Usage-Increases-During-Coronavirus-Pandemic

The Privacy Forward Conversation How Consumer Demands are Shaping Online Privacy

One of the most prominent topics over the last few years has been consumer online privacy and use of consumer’s data.
99% - ights/Blog/The-Privacy-Forward-Conversation-How-Consumer-Demands-are-Shaping-Online-Privacy

How our relationship with food evolved during the COVID-19 pandemic

In this article we consider the behaviour of UK consumers in relation to food throughout the various stages of the pandemic. By carrying out a semantic analysis and labelling all food-related content that they visited online – regardless of where that...
99% - ights/Blog/How-our-relationship-with-food-evolved-during-the-COVID-19-pandemic

Life during the pandemic four unexpected behavioural trends in Asia-Pacific countries

In this blog post, we focus on events occurring during the pandemic, that is, the DC (During Coronavirus) era, adopting another new acronym in the process. Specifically, we identify digital content categories which saw an unexpected uplift in activity...
99% - ights/Blog/Life-during-the-pandemic-four-unexpected-behavioural-trends-in-Asia-Pacific-countries