Search for "talk club almety" returned 269 matches

Nine Consecutive Billion Dollar Days of Online Desktop Spending Mark the Longest Streak Ever

The dust is finally beginning to settle after a busy last couple of weeks for retailers. Black Friday and Cyber Monday are now in the rearview mirror, allowing us to temporarily enter cruise control in the week ahead of Green Monday and reflect on how...
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受众分析，提升数字投资回报率

In this presentation, Cai Fang, Vice President, China, comScore, Inc., talked about enhancing digital return on investment (ROI) through consumer behaviour analysis. She shared how good media planning is based on proper understanding of target audience,...
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Cyber Monday Surpasses 3 Billion in Total Digital Sales to Rank as Heaviest US Online Spending Day in History

comScore (NASDAQ : SCOR), a global media measurement and analytics company, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 30 days of the November-December 2015 holiday season. For the holiday season-to-date,...
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Campaign Validation today

The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: NHT can infect all performance and effectiveness metrics that media buyers and sellers use to evaluate their success.
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The value of trust in programmatic

In this session, Duncan Trigg VP International at comScore, talks about how to identify the inventory in the programmatic ecosystem that are actually powering the campaign efficiencies, what to look out for, and how optimising towards this verified inventory...
9% - ights/Presentations-and-Whitepapers/2015/AIMC-Encuentro-The-value-of-trust-in-programmatic

Q3 2015 ECommerce Jumps 15 YY to 697 Billion in Sales

With Thanksgiving in less than a week, Americans are not only gearing up for their annual feast with family and friends, but they’re also preparing for the official kick-off to the holiday shopping season in the days immediately following. While comScore...
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The Future of Ad Performance and Effectiveness

At the inaugural comScore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performance and Effectiveness – quite the topic, and one that...
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The Future of TV Audience Lift and Audience Shift

The fact that viewing habits are driving TV to a multi-platform future is not anything new. However, when industry-leaders who remain innovative amid all of this change get together to talk about this future, I make a point to listen to their predictions....
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Millennial habits

A new report from comScore confirms millennials are heavy digital and social users and Facebook is the mobile king. Gian Fulgoni, Executive Chairman & Co-Founder of comScore talks through the details on CNBC.
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Is the Future of TV Programmatic

comScore’s first-ever industry summit on the future of audiences and advertising, brought together many of the leading lights from both the digital and the television businesses. So it was not surprising that the panel discussion titled “Is the Future...
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