Search for "talk club almety" returned 269 matches

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

Understanding consumer digital behavior and competitor digital strategies has never been more important for insurance companies. In this presentation, Susan Engleson, head of comScore's Insurance Practice, talks about what insurers need to know about...
9% - ights/Presentations-and-Whitepapers/2015/What-Insurers-Need-to-Know-to-Succeed-in-an-EverChanging-Digital-Landscape

Campaign Validation today

The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: NHT can infect all performance and effectiveness metrics that media buyers and sellers use to evaluate their success.
9% - ights/Presentations-and-Whitepapers/2015/Campaign-Validation-today

受众分析，提升数字投资回报率

In this presentation, Cai Fang, Vice President, China, comScore, Inc., talked about enhancing digital return on investment (ROI) through consumer behaviour analysis. She shared how good media planning is based on proper understanding of target audience,...
9% - ights/Presentations-and-Whitepapers/2015/Consumer-Behaviour-Analysis-to-Enhance-Digital-ROI

The value of trust in programmatic

In this session, Duncan Trigg VP International at comScore, talks about how to identify the inventory in the programmatic ecosystem that are actually powering the campaign efficiencies, what to look out for, and how optimising towards this verified inventory...
9% - ights/Presentations-and-Whitepapers/2015/AIMC-Encuentro-The-value-of-trust-in-programmatic

提升数字广告中的信任和透明度

Whilst brand safety, ad fraud and viewability have been talked about for some time, the real impact on the digital ecosystem has not yet been fully realised.
9% - ights/Presentations-and-Whitepapers/2017/Bringing-Increased-Trust-and-Transparency-to-Digital-Advertising

Telecomscom Interview with Brian Jurutka

Brian Jurutka, Senior Vice President, Telecoms at comScore, talks to Telecoms.com at TM World Forum 2014 about comScore’s role in helping companies understand and monetize digital consumer relationships.
9% - ights/Blog/Telecomscom-Interview-with-Brian-Jurutka

Online Media Measurement: It’s Not Like Betamax Vs VHS

Josh Chasin, comScore Chief Research Officer, attended the BeetTV Video Ad Fraud & Viewability Leadership Summit in June. In this interview with Robert Andrews, Josh talks about validated Campaign Essentials.
9% - ights/Videos/Interview/Online-Media-Measurement-It-s-Not-Like-Betamax-Vs-VHS

The State of the U.S. Mobile Market

comScore’s CEO and Co-Founder Gian Fulgoni discusses the mobile media revolution, talking about trends in mobile advertising, apps and more.
9% - ights/Presentations-and-Whitepapers/2016/The-State-of-the-U.S.-Mobile-Market

Future in Focus and Cross Media Insights for Latin America

We are close to the end of year and it's important to start talking about the new digital trends that will be taking place in the Latin American and U.S. Hispanic market.
9% - ights/Presentations-and-Whitepapers/2016/Future-in-Focus-and-Cross-Media-Insights-for-Latin-America

Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming.
9% - ights/Blog/Fearmongering-in-CTV-Advertising-The-Truth-of-CTV-Ad-Fraud-and-Brand-Safety