Top 10 Entertainment video content entities in India in June 2019
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Although videos are popular across genres, they play a critical role when it comes to entertainment. Entertainment sites contain information related to TV, Movies, Music and Music Players. The top 10 entertainment video content entities for June 2019 are listed below.
|Rank||Entity||Reach (000)||% Reach Digital Pop||Minutes per Viewer|
|6||Viacom 18 Media Pvt. Ltd *||52,096||17.8||68.7|
|7||Fullscreen Video Network||42,424||14.5||17.5|
|8||NBCU Digital Entertainment||30,198||10.3||8.2|
|Source: Comscore VMX® Multi-Platform, Total Audience, June 2019, India|
|* In June 2019, Video data for Voot Mobile App is being reported under [M] Viacom 18 Media Pvt. Ltd instead of [C] VOOT.COM in Video Metrix Multi-Platform India. The revised figures for [C] VOOT.COM are: Reach (MM) : 52, Videos (MM) : 1,157, and Minutes per Viewer : 68.7|
YOUTUBE.COM, which is part of Multi-Category given that it hosts many other categories in addition to entertainment, reached 91.9% of the digital population with over 269 million unique viewers (UVs) in June 2019. With enhanced mobile video reporting for YouTube and its Partner channels in VMX Multi-Platform reports, advertisers can plan their campaigns more efficiently while content partners are able to monetise their inventory better.
BroadbandTV took the top position in the top 10 video entities ranking in June 2019, with over 149 million UVs, reaching 50.9% of the digital population. VEVO was in second position with over 95 million UVs and reaching 32.7% of the digital population. In third place was ZEFR, with over 84 million UVs and reaching 28.8% of the digital population.
With the rise of video on demand (VOD) in India, VMX Multi-Platform June 2019 reports are beginning to see key players break through the ranks. A case in point being VOOT.COM (reported as Viacom 18 Media Pvt. Ltd), where the engagement is as high as 68.7 minutes per viewer, the highest engagement amongst the top 10 entertainment players listed. Also, with over 1.157 billion total digital videos, it has the second highest number of videos viewed among the top 10 entertainment entities in June 2019, with BroadbandTV having 1.450 billion total digital videos, the highest number of videos viewed.
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