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It’s All About Audience Reach Across Screens: Key Themes from CES 2024

5 Surprising Audiences Watching the Big Game

Top Trends to Keep an Eye on in 2024

As 2023 comes to a close, we share some valuable cross-platform insights to better inform and optimize your decision making in 2024.

New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...

Concert Movies Sing at The Box Office!

Enter Generative AI Search

Like the introduction of Wi-Fi, there are a handful of transformative moments we can point to in recent decades that have marked abrupt shifts in consumer behavior.

Generative AI: writing, editing and designing in 2023

Football Sees Another Week of Success in Albany-Schenectady, NY

Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN

Three key insights for podcast advertising, in a privacy-centric landscape

Football Coverage Shines on Broadcast & Cable in Sacramento, CA

What marketers should know about the future of cross-platform measurement

The ‘Beckham’ series effect on social media

A Sports Filled Week in San Antonio, TX

Reach, Frequency and Beyond. Insights from Comscore and YouTube.

Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore, MD

Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...

A Big Week for Sunday Night Football in Salt Lake City, UT