More Insights

YouTube Tune-In Study Shows Ad Recency and Frequency Correlate with Viewers...

Audience of the Moon

Comscore Appoints Joseph R. Rostock as Chief Information Officer

Comscore today announced that Joseph R. Rostock will join Comscore in the newly created role of Chief Information Officer (CIO) effective today, September 28, 2017. He will report to Chief Operating O...

Comscore Follow-Up Statement on Pending Legal Proceedings with Nielsen

Comscore Statement on Pending Legal Proceedings with Nielsen

The #1 digital advertising metric is…

Comscore is excited to be part of next month’s IAB UK Upfronts, which promises to be “a showcase of premium digital advertising opportunities”. It would be interesting to survey the brand marketers an...

Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessar...

Global Digital Advertising Benchmarks Show Improving Viewability Rates and...

5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....

Getting Back to the Advertising Metrics That Matter

Is LATAM Leading the Way for the Ride Sharing Economy?

Who is Winning the Global Instant Messaging Battle?

Which Global Content Categories are ‘Mobile First’?

Top 10 Burning Issues in Digital: What’s the Common Thread?

How Important is the OTT Device Market if the ‘Future of TV is Apps’?

Four Simple Questions to Make Advertising Better for Us All

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

The Importance of Mobile and Multi-Platform Measurement in India