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Comscore Statement on Pending Legal Proceedings with Nielsen

The #1 digital advertising metric is…

Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessar...

If you could only have one app on your smartphone, what would it be? It’s a fun thought experiment to consider. What’s that one essential service on your smartphone you just couldn’t go without?

Global Digital Advertising Benchmarks Show Improving Viewability Rates and...

5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....

Getting Back to the Advertising Metrics That Matter

Since Comscore’s recent announcement that we will be offering free viewability measurement globally, I have had several conversations with advertisers, media agencies and publishers. The response to t...

Is LATAM Leading the Way for the Ride Sharing Economy?

Who is Winning the Global Instant Messaging Battle?

Which Global Content Categories are ‘Mobile First’?

Top 10 Burning Issues in Digital: What’s the Common Thread?

How Important is the OTT Device Market if the ‘Future of TV is Apps’?

Four Simple Questions to Make Advertising Better for Us All

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

The Importance of Mobile and Multi-Platform Measurement in India

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

Mobile Marketing and Surgical Metrics: How Indonesia Hopes to Succeed

Apparel Spending Shifting to Online Channels Faster than Total Retail Dolla...

Which global internet markets are the most ‘mobile first’?