More Insights

How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines

4 Key Storylines for the 2012 Online Holiday Shopping Season

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...

We’ve often heard the stat that upwards of 80% of household spending is controlled by Moms, which of course makes them a very valuable audience segment. Marketers attempting to reach this segment onli...

Tectonic Shifts are Shaping the Multi-Platform Digital World

The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...

Map Searches Shift from Desktops to Smartphones

Many of you may remember playing the educational game “Where in the World is Carmen Sandiego?” growing up. The game had a simple premise where you were chasing the main villain, Carmen Sandiego, and h...

Battling Bots: Comscore’s Ongoing Efforts to Detect and Remove Non-Human Tr...

From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social M...

iPhone 5 Reaches Same Level of Online Sales in First 3 Days that iPhone 4S...

Comscore and 1871 Announce Partnership to Help Accelerate Chicago Area Star...

Value Claims Improve Advertising Effectiveness in Recessionary Times

PrivacyChoice Awards Comscore’s ScorecardResearch Highest Possible Rating

What’s Next for the iPhone?

Search: Which Country Takes the Gold Medal?

Olympic Frenzy Fuels Search Activity Throughout the Games

Why Groupon and LivingSocial are Flexing their M-Commerce Muscle

Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

Digital Scarcity Improves the Economics of Online Advertising