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Getting the Most out of the Games: How Campaign Optimization Can Drive ROI

MRC Accredits Comscore vCE Validation, Including Cross-Domain iFrame Measur...

How Search is Helping Quora Break Through to the Mass Market

Every day we have questions that need answers, and almost always we turn to the web. The questions we ask and the answers we require can be pretty straight forward: we need to find an address, or a we...

The Digital Battleground: Obama vs. Romney

When the Cookie Crumbles

5 Years Later: A Look Back at the Rise of the iPhone

Today marks the 5 year anniversary of the first iPhone release, an important milestone not only for Apple but for the entire mobile industry. This revolutionary device set the stage for explosive grow...

'The Power of Like 2' Offers New Insights into How Social Marketing Deliver...

Instagram for Video: Searching for the Next Big Thing

It’s Time to Change the Discussion on Measuring Facebook Effectiveness

Facebook: Around the World in 800 Days

Social Media Delivers Valuable Exposure for Presidential Campaigns

Despite its Declining Importance for Many Display Campaigns, the Click Rema...

Comscore Introduces Mobile Metrix 2.0: The Next Generation of Mobile Behavi...

Digital Advertising Develops Presidential Candidate Brands and Engages Vote...

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

Comscore Plants 3 Millionth Tree as Part of “Trees for Knowledge” Program

Panel Participation Yields Digital Insights

So What if Only 1% of Facebook Fans 'Engage'?