#RIPGRPs: Evolving the Metrics That Move Us Forward
A Retrospective View of 50 Years of Advertising Research
Weather Forecast? Don’t know, check Google...
As U.S. Consumers’ Economic Sentiment Improves Slightly, Inflation Rears it...
As gas prices began their rapid climb in 2007 (and later as they caused a knock-on increase in food prices) this gradually reduced the amount of disposable income in consumers’ wallets - to a degree t...
Top 10 Mobile Trends of 2010: Highlights from Comscore’s Mobile Year in Rev...
Mind the GRP
Comscore in Support of Web Analytics Association Code of Ethics
A couple weeks ago, the Web Analytics Association announced a new code of ethics for the web analytics community to promote adherence to protocols that safeguard the privacy of web users. The code ou...
Small Business Economic Recovery Begins But Remains Sluggish
iPhone 4 Pre-Orders Flood VerizonWireless.com
The Top 10 Digital Media Trends of 2010
Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One o...
Top 10 Comscore Blog Posts of 2010
Ham Wars: How Search Impacts Your Dinner Table
How the Verizon iPhone Announcement Could Influence the Mobile Market
Has the Internet Moved Pricing Power to the Consumer?
A Metrics Miracle
Free Shipping Gains in Importance in 2010 Holiday Season
Debunking Five Myths about Holiday E-commerce
Who Will Rid Us of this Meddlesome Click?