#RIPGRPs: Evolving the Metrics That Move Us Forward
Whither the Click?
Comscore: The World's Fastest Growing Market Research Firm
Who's Right?
One of the longest running debates in the digital world is over audience measurement methodologies. Despite the fact that advertisers and their agencies largely discount Web site server-based claims o...
Where is Webvan when you need them?
The Myth of Static IP
Credit Angst Still a Problem for Subprime Borrowers
As senior director in the financial services group at Comscore, I’ve spent a lot of time in the past several months examining changes in consumers’ online banking and credit card behavior. Earlier thi...
In Praise of Online Advertising
Euro2008 Sends Flood of Traffic to UEFA.com (Union of European Football Ass...
One Million Trees and Counting
Consider Both Sales Lift and Reach When Using Online Advertising to Grow Of...
What Are Your Segments Doing Online?
Moody's Gets Online
Gas Prices Drive “Hybrid” Searches
Ad Industry Reacts to New Online Media Planning Tools
The Wizard of Oz had it right…
WidgetWebExpo — A Year Later
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Do GRPs Have a Place in Online Media?