#RIPGRPs: Evolving the Metrics That Move Us Forward
Detroit’s Average Ratings Increase 2.3% Versus Prior Week
The Privacy Forward Conversation – How Consumer Demands are Shaping Online...
10-minute video on TikTok from the Hilton group sees 86X more views than th...
At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
Warner Bros. Discovery, Comscore & the Future of Currency at Scale
Formula One is fuelling up the U.S. market
Back to Regularly Scheduled Programming in Austin, TX
As the post-Super Bowl and pre-March Madness slump lingers over Austin, TX, the week of February 20-26, 2023 saw an emphasis on the staple local TV programs.
Who is today’s Spotify Consumer?
Pulling Back the Curtain on the 2023 Oscars
Say hello to Proximic by Comscore
Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...
Sneak Peak: State of Gaming 2023
#Deinfluencing Unwrapped
Selena Gomez overtakes Kylie Jenner as #1 on Instagram. What does this exch...
Mobile Commerce Reaches New Heights
AI in the US: Young people at the forefront of ChatGPT’s momentum
The Big Game: Beyond the Numbers
Rihanna Shines at Halftime and on Social
The Game Day Ads that Dominated on Social