#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Comscore TV Personification
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Smart TVs: Streaming’s Ultimate Catalyst
Smart TV growth continues to surge, reshaping the TV advertising landscape to allow for more precise targeting of key audiences.
How Melissa Brenner Makes the NBA the most Tech-Savvy League
Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households
U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7
Apple currently has more iPhone users in the U.S. than at any point in history, and it’s been the iPhone 7 models driving its most recent growth push. As reported in Comscore’s recently released 2017...
U.S. Smartphone Penetration Surpassed 80 Percent in 2016
Comscore Plan Metrix, Now with Mobile Data!
iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base
7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet