The Global Mobile Report
The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will... Read more
Navigating the Future of Publishing
March Madness Across Screens: 2024 Recap
Comscore and Thece Partner To Measure Advertising...
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns...
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Smart TVs: Streaming’s Ultimate Catalyst
How Melissa Brenner Makes the NBA the most Tech-Savvy League
Last season, the NBA set new records for attendance (22 million) and global fan engagement (more than a billion viewers around the world tuned in at some point). That growth was powered in part by a m...
Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households
U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7
U.S. Smartphone Penetration Surpassed 80 Percent in 2016
A lot has been written about how extraordinary the year 2016 was, and there’s a good chance you read some of those articles, tweets and Facebook posts on your smartphone. That’s because 2016 was also...
Comscore Plan Metrix, Now with Mobile Data!
iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base
7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet
Teens & Older Demos Driving Gains in U.S. Smartphone Penetration