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How to rewrite your social playbook for monetization

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Winter Athletes Skyrocket on Social

Athletes from winter sports have been taking over social media in the past few weeks, with spikes in engagement and followers.

Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore

How to navigate the world of advertising measurement tools in 2022

What’s Trending Leading Up to the Super Bowl: A National and Local Story of...

The blockbuster spectacle that is Super Bowl LVI is gaining momentum on both the national and local levels leading up to the game. The Super Bowl is one of those rare moments in time that blends sport...

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20 of the Top Trending Celebrities on Social Media in 2021

Understanding the Importance of Virtual MVPDs

Comscore Response to the Log4j Vulnerability

2021 Sees Record for Engagement with ‘Chaos’ on Social Media

Sales holiday recap: the brands and content that came out on top

As Smart Speakers Evolve, So Do Consumers

Prevalent during the height of the pandemic, are alternative accommodations...

Comscore Snapshot: Social Media in the Asia-Pacific region

California Rivals: Analyzing the 2021 National League Division Series Dodge...

Building the Path Forward for the Future of Measurement: An Open Letter to...

Best Times to Post on Social: Food and Grocery Brands