More Insights

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

What Potential Does Pinterest Have as an Advertising Platform?

Pinterest first roared onto the social media scene back in 2011 as it became the new toast of tech, but much of its cachet as the new-kid-on-the-block was soon usurped by several mobile-first social m...

Solving the Multi-Platform Video Measurement Challenge

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...

Realizing the Promise of Programmatic through Comscore Industry Trust

It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect...

Inside A Botnet: Athena and Ad Fraud

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in Do...

How Mobile is Transforming Holiday Shopping

Viewability and In-Target: Key Learnings for Media Buyers and Sellers

A Security + Big Data Approach to Non-Human Traffic Removal

As Ad Viewability Gains Importance across the Globe, ABC UK Gives Comscore...

Progressing Toward a Human GRP in Digital

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big...

How to Avoid the Creep Factor with IoT Technology?

Upping the Ante on NHT

5 Questions & Answers Shedding Light on How Americans Use Mobile Apps