Currency for How Media Actually Works Today
The Future of Ad Performance and Effectiveness
The Future of TV: Audience Lift and Audience Shift
Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...
We are very excited to announce today the merger of two media industry measurement leaders, Comscore and Rentrak. The rationale for this merger is quite simple: together we have an improved ability to...
The Rise of the Super Viewer and Why Advertisers Should Care
Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...
Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...
Comscore recently released The 2015 U.S. Mobile App Report, which covers the important role that mobile apps play in today’s digital landscape. A number of insights in the report focus on the habits o...
How the Power of Habit Drives Mobile App Usage
Is the Future of TV Programmatic?
Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...
Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...
Are Smartphones the Swiss Army Knife of the Millennial Generation
AOL Proves Audience is 3x Larger After Accounting for International and Mob...
Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization
Comscore in Journal of Advertising Research on the Rise of the Digital Omni...
Comscore Named to Online Trust Alliance Honor Roll for Third Consecutive Ye...
Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers
How the “Buy Button” Can Help Fill the M-Commerce Gap
AppNexus Joins Comscore Industry Trust