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Multi-Platform Media Planning in Practice

Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

It's Make it or Break it Time for the Fall TV Season

September is here and with it comes fall foliage, back to school sales and the much anticipated start to the new TV season. Between now and December, networks will premiere almost 40 new programs in a...

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

The Future of TV: Audience Lift and Audience Shift

The fact that viewing habits are driving TV to a multi-platform future is not anything new. However, when industry-leaders who remain innovative amid all of this change get together to talk about this...

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

The Rise of the Super Viewer and Why Advertisers Should Care

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...

How the Power of Habit Drives Mobile App Usage

Is the Future of TV Programmatic?

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...

Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...

Are Smartphones the Swiss Army Knife of the Millennial Generation

AOL Proves Audience is 3x Larger After Accounting for International and Mob...

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Comscore in Journal of Advertising Research on the Rise of the Digital Omni...