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How Important is the OTT Device Market if the ‘Future of TV is Apps’?

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

As the media landscape has grown more complex and fragmented, the need for a radically new approach to cross-platform audience measurement has never been more urgent.

OTT Breaks Out of Its Netflix Shell

Mobile Matures as the Cross-Platform Era Emerges

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

In the following article entitled “The Power of Political Advertising: Lessons for Practitioners,” Comscore VP of Political Technology is joined by Comscore Co-Founder and CEO Gian Fulgoni and comScor...

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Reaching New TV Show Viewers with Precision

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Roku Leads OTT Streaming Devices in Household Market Share

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...

A New Model for a New Era of Cross-Platform Measurement

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

It's Make it or Break it Time for the Fall TV Season

The Future of TV: Audience Lift and Audience Shift

The Rise of the Super Viewer and Why Advertisers Should Care