AI Intelligence Report
El consumo de medios en Latinoamérica atraviesa una etapa de transformación acelerada. Las audiencias evolucionan más rápido que las propias metodologías de medición, moviéndose con... Read more
How Local Sports Fuel the Heartbeat of Fandom
We’re Ready for What’s Next: Why It’s Time to Evolve Measurement
#RIPGRPs: Evolving the Metrics That Move Us Forward
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer...
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
Social Media Shines as Mobile Rises for Accommodation Content
Consumer Trends to Know from ARF Shopper 2024
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning adver...
Top 3 Holiday Shopping Predictions for 2023
What are the most visited social media platforms among Gen Z?
Mobile Commerce Reaches New Heights
Online retail set a record in Q4 2022 for total online spending, up 18% year over year
Why Capturing Instagram Reels data is More Important than Ever
How to navigate the world of advertising measurement tools in 2022
Gaming Continues Upward Trajectory, Fueled by Mobile Gaming Apps
Respecting Privacy in Online Measurement: Comscore's Vision