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Auto Site Visitor Data Strong Leading Indicator for U.S. Auto Sales

Moody's Gets Online

The Offline Impact of Online Advertising

I published an article in the Harvard Business Review this month, summarizing some of the work Comscore has been doing with clients to evaluate the effectiveness of online advertising. As with most th...

2007 Holiday Shopping Season: Glass Half-Full or Half-Empty?

Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...

Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comS...