#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
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Social media is playing a more pivotal role as digital content consumption on accommodation continues shifting to mobile
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On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cros...
Growing Big Game Audiences in 2024
Golden Globes, Oscars and More: Reaching your Audience
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Generative AI: writing, editing and designing in 2023