Audience Recommendations for Every Vertical
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Roku Leads OTT Streaming Devices in Household Market Share
Understanding CNN’s Unduplicated Cross-Media Audience Footprint
Comscore and CNN today released a report, based on Comscore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a c...
Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...
A New Model for a New Era of Cross-Platform Measurement
Comscore in Journal of Advertising Research on Why the Gross Rating Point M...
In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measuremen...
It's Make it or Break it Time for the Fall TV Season
The Future of TV: Audience Lift and Audience Shift
The Rise of the Super Viewer and Why Advertisers Should Care
Is the Future of TV Programmatic?
Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization
Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...
Solving the Multi-Platform Video Measurement Challenge
Six Questions: Gian Fulgoni, Comscore
Comscore at the NewFronts: UbiquiTV is the New Reality
The Optimization of Digital Creative
The Lure of TV Advertising for Internet Businesses
The Click and Affiliate Marketing