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YouTube Tune-In Study Shows Ad Recency and Frequency Correlate with Viewers...

OTT Breaks Out of Its Netflix Shell

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Comscore is working closely with industry partners to foster greater trust and transparency. We recently announced that we are working with YouTube on brand safety to give advertisers greater visibili...

Mobile Matures as the Cross-Platform Era Emerges

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Comscore at the NewFronts: UbiquiTV is the New Reality

At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium cont...

Comscore Introduces YouTube Partner Reporting in Video Metrix