The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
The way that discovery, influence and intent are being expressed in the content ecosystem is rapidly transforming. AI assistants are fundamentally changing how consumers express intent... Read more
Summer Signals: Comscore’s Reading Guide to the Season That Was
2026 Flu Season Guide
Audio, Activated: Expanding the Intelligence Layer for Omnichannel Advertising
The New Front Door to Financial Decision Making: How AI Is Reshaping Credit Card Acquisition
Proximic Holiday Gaming and Entertainment One-Sheet
Predictive Audiences and Contextual Targeting: Understanding What Drives Performance Today
Proximic Holiday AI One-Sheet
2026 Holiday Shopping Guide
TV Measurement Has Entered Its Next Era
The television measurement marketplace is moving through one of the most important transitions in its evolution. What was once a more linear conversation (pardon the pun) about ratings and audience de...
The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase J...
2026 Fall & Halloween Guide
Q1 2026 AI Intelligence Report
The first AI Intelligence Report for 2026 has been released by Comscore, showing how quickly AI is being adopted, the trends reshaping the landscape, the impact on publishers, advertisers, and retaile...
Consumer AI Chatbots Keep Climbing in March — and Claude Is the Story to Wa...
Upfronts 2026 and the Architecture for Modern Measurement
2026 Football Kickoff Guide
Proximic Political Targeting Playbook