- December 1, 2014

validated Campaign Essentials: A ConAgra Foods Case Study

Lauren Amira
Lauren Amira
Product Marketing Manager

Viewability and audience measurement have changed the online advertising game, and advertisers now have the tools needed to understand sources of waste and optimize against poor-performing delivery. However, this access to data brings new challenges around how best to optimize, improve and monitor delivery – a process which requires adaptability and agility of not only the advertiser but its agency and publisher partners alike.

This case study from ConAgra Foods, one of North America’s largest packaged food companies, explores how ConAgra Foods worked with advertising partners to transform its approach to online advertising, resulting in improved campaign performance and ROI. Through leveraging viewability and audience measurement in vCE, ConAgra has achieved:

  • 80-100% in-view and in-target for campaigns
  • 70% lift in attribute awareness
  • 30% lift in purchase intent

Download this case study to learn more about how ConAgra Foods achieved these successes.