Data Mine

Search and Filter

government
Data Gem Aug. 16, 2016 | Share

Dutch Engage 2x More with Airbnb Sites vs. Hotels Category Average

Dutch Engage 2x More with Airbnb Sites vs. Hotels Category Average

As the summer kicks off in the Netherlands, a peaking interest in travel affects how digital audiences engage with this type of online content. With an audience of 8 million unique visitors in the country, travel websites reached 60% of the Dutch audience in June 2016, and more than 57 million visits occurred across all sites in the category. Mobile... Read more

Data Gem Aug. 3, 2016 | Share

Brexit: 4 ways the EU referendum influenced internet consumption

Brexit: 4 ways EU referendum influenced internet consumption

The search for information and news around the UK’s historic referendum on the EU membership had a dramatic impact on digital behaviour. Key content categories such as Politics and Government saw significant changes to their audience behaviours and compositions, while mobile devices played a key role for instant news. The ‘referendum effect’ also... Read more

Data Gem Jul. 13, 2016 | Share

Russia: News Websites Making Headlines for Mobile Consumption

The speed at which reporting occurs means consumers nowadays benefit from being able to carry devices to access news, in their pockets. While almost half of Russians are accessing the Internet across multiple platforms, the scales have tipped in favour of mobile when looking at reach and time spent online. The category reach of the News/Information... Read more

Data Gem Jul. 7, 2016 | Share

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience

Mobile App vs Mobile Browser

Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consumers’ consumption habits? An analysis of the mobile landscape taken from comScore Mobile Advisor reveals the differences in... Read more

Data Gem Jun. 16, 2016 | Share

How Europe was watching the UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category during the competition. Read more

Data Gem May. 3, 2016 | Share

How Food Delivery Services Have Kept Customers Reaching For The Phone

UK consumers have embraced digital channels for ordering food deliveries, driven overwhelmingly by mobile devices. During March this year, over 17% of the UK’s total digital population visited one of the top 3 food delivery sites via PC, smartphone or tablet. Read more

Data Gem Feb. 16, 2016 | Share

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

The so called “unicorns”—private companies valued at $1 billion or more that were once considered a myth, today are seemingly everywhere, embraced by a new digital-savvy generation. Read more

Data Gem Dec. 10, 2015 | Share

How Millennials Are Leading the Mobile Consumption in Brazil

How millennials are leading the mobile consumption in Brazil

How can you align your mobile strategies to reach millennials effectively reach? Advertisers from around the world have millennials as one of the key audiences for their campaigns. At the same time, millennials shows unique behaviors compared to the average in Brazil. Read more

Data Gem Nov. 5, 2015 | Share

Mobile Millennials in Canada

Mobile Millennials in Canada

Millennials are among the most highly sought-after groups for advertisers. At the same time, they show radically different digital behaviours compared to your average Canadian. For example, a whopping 70% of Millennials access the internet across both desktop and mobile devices in a month, compared to 51% of Canada’s Total Digital Population. Read more

Data Gem Nov. 2, 2015 | Share

75% of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile

75% of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile

More than ever, audiences are consuming content across platforms, including mobile. In order to deliver the right message to each audience, consumer habits across these platforms and different types of content need to be understood. These insights can allow agencies, publishers and advertisers to know where consumers spend the most of their time. Read more