The State of Social Media
In Aug 2022, nearly 180 million individuals in the U.S. used a mobile app with e-commerce capabilities – a two percent increase compared with Aug 2021. Not all retail categories grew at the same pace: mobile ticketing audiences, for example, grew by 68 percent. Zooming in, we see that a handful of individual apps stand out, chiefly across ticketing, fast food, department stores. The Ticketmaster app, in particular, tops the ranking with an 111% increase year-on-year (see table below).
In the infographic “The 5 fastest growing m-commerce apps in the U.S.”, we take a closer look at those five m-commerce apps and identify which demographic segments underpin their growth. Also, we quantify their social media performance.
Download the Infographic