#RIPGRPs: Evolving the Metrics That Move Us Forward
Comscore’s advanced TV measurement tools help you grasp changing viewership habits of key target segments, understand how different networks shape campaigns and monitor competitors’ media strategies to more effectively create and adjust your media plans.
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Comscore TV Local provides unique viewing behaviors across all 210 markets, with insights for household-level and advanced audience reporting. Person-level demos are also...
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