As COVID restrictions ease, how can home improvement brands navigate the spring season by refining their TV campaigns to stay top-of-mind during the upcoming recovery?
Comscore’s advanced TV measurement tools help you grasp changing viewership habits of key target segments, understand how different networks shape campaigns and monitor competitors’ media strategies to more effectively create and adjust your media plans.
Contact us today to learn how Comscore's local media measurement tools can help you effectively plan and buy advertising that reaches your target audience.
StationView Essentials® provides stable and granular local television viewing insights across every local market
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