#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
2025 Holiday Audience Guide
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The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
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The State of Social Media
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Comscore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success.
Which Social Networks Have the Most Engaged Audience?
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In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec...
The State of the U.S. Online Retail Economy in Q2 2012
LinkedIn Financial Customers More Affluent than Facebook Users
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It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where...