Mobile is now more engaging than desktop in Canada
While just over half of Canadians are accessing the Internet across platforms, the scales have already tipped in favour of mobile when looking at time spent online. Fully 56% of time Canadians spend online is spent on a smartphone or tablet.
Click here to download our latest Multi-Platform Infographic, which shows the latest data on Canadians’ online behaviour across desktop and mobile devices.
Media Metrix® Multi-Platform offers comprehensive reporting on more than 9,000 digital media entities in Canada, including their un-duplicated audience size, demographic composition, engagement, and performance within key user segments. All of these metrics can be compared across digital media platforms and can be used to understand incremental activity coming from each platform.