Comscore Q1 2016 Advertising Benchmarks
How Ad Blocking, Invalid Traffic and Viewability Impact Campaign Delivery.
Digital advertising has experienced strong growth with no signs of slowing down, but in order to continue its global boom the industry needs to ensure clean ad delivery – meaning ads are viewable to the consumer and free from fraud. After all, an ad that isn’t seen can’t have an impact.
This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges.
Here is a preview of the insights included in this report. Download the full infographic to learn more.