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Apps Drive Smartphone Engagement, Browsing Wins on Tablets

Digital consumers rely on both apps and mobile browsing when engaging with retailers online, but this engagement varies greatly depending on device. While apps drive the vast majority (78% of time spe...

New study finds nearly all consumers who interacted with IAB's Mobile Risin...

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bol...