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As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-pla...
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Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the...
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The exciting sporting events throughout the first few months of each year bring in record-setting viewership, offering a massive, engaged audience for advertisers to tap into.
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Fall Segment Guide 2023