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Let’s Talk iPhone

As the buzz surrounding the purported release of the next generation of iPhones escalated in recent weeks, Comscore has been studying the potential impact of a new iPhone on the mobile industry at lar...

Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

Search Engines are like mothers: they are built to understand you. With the most basic cues, they know if you are happy or sad, coming or going, getting ready for bed or just waking up. They didn’t st...