10 Burning Issues for Digital
In this presentation, Comscore Media Evangelist Eli Goodman discusses the strongest trends affecting the U.S. digital landscape today, from big data and privacy to advanced audience targeting and shifts in ad spending to digital. From this presentation you will learn what these top trends mean for US marketers.
Here are some of the insights shared in this presentation:
- 92% of the world’s data was created in the last two years.
- 1 in every 10 discretionary dollars is now spent online.
- Facebook has 150 million monthly visitors and accounts for 10% of total minutes online.