- May 15, 2013

Making Measurement Make Sense

Speaker: Owen West, VP Emerging Markets, Comscore Europe

In collaboration with IAB Russia & IAB Global, Owen presents an overview of Comscore’s advertising validation Charter Studies from across the globe.  This session introduces the services we provide to ensure the 3MS initiative is carried through to ensure the viewable impression is the metric of choice when measuring campaign delivery.

Media Ratings

Understand audiences and their media consumption across TV, digital, and cross-platform.
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