#RIPGRPs: Evolving the Metrics That Move Us Forward
Creative Content Re-Mixing in A COVID Environment
COVID-19 and the Auto Industry’s Reckoning
In Uncertain Times, People Turn to Local News
It was just months ago that news of the novel coronavirus, COVID-19, came to light. While many national-centric news outlets warned that COVID-19 would eventually spread in America, that prediction ha...
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Selecting Segments Amid Programmatic Clutter
Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and...
Balancing Contextual and Audience Targeting
Pioneering the Next Frontier in Programmatic
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
The Future of CTV Advertising Panel
Unlocking the Power of Location Data for Publishers
Social in Financial Services: Aflac
Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...
Smartphone Usage Has Doubled in the Past Three Years
Presidential Election Coverage Causes Huge Gains for Newspaper and Politica...
Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent
The State of Mobile News Audiences in 3 Charts