June 19, 2018 - Event: comScore Webinar

Unlocking the Power of Location Data for Publishers

Speaker: Gretchen Werley, comScore Director of Custom Account Management, and Eddie Smith, PlaceIQ VP of Data Solutions

Whether in trade media or at industry conferences, it is hard to escape the ongoing buzz around location data and its many applications. The benefits of this new dataset for marketers are well-documented and discussed. But what about publishers? What value does location data provide to you and how can you leverage these new data assets to support your advertising partners?

In this presentation, called “Unlocking the Power of Location Data for Publishers” – comScore’s Gretchen Werley and PlaceIQ’s Eddie Smith share key learnings and powerful applications of location data for publishers.

Key topics covered in this webinar include:

  • The mobile revolution and what it means for location data
  • The use of location data to better demonstrate your value and support your advertiser clients
  • Ways to differentiate inventory packages with location data